Welcome to startupmarketing

Marketing Strategy for B2B Tech Startups

I specialise in helping startups grow from the $0 to the $5m mark with strategy consultancy, marketing recruitment and mentorship for your new Head of Marketing.
What I Do

I'll help you make the right Marketing decisions from the start

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The first Marketing hire in a startup is difficult, how can you be confident that you are choosing the right person. My approach is simple, I’ll come in and understand where you are, what you need and then, help you hire that person. I’ll write the job spec, I’ll find the candidates and I’ll run the process. All so you can be confident that you’ve made the right call and your route to success is clearer than it would be with the normal lottery. 

I’m a marketer that has worked in tech companies & startups for over ten years, helping to scale teams, processes and the organisations themselves. My passion has always been the strategy, understanding the customer and how we can best serve them and critically the team I work with. Getting the right people into a company makes everything easier. From brilliant work to a great culture and the ability to scale that in line with ambitious goals. 

Strategy Consulting

Get the basics right, start your marketing journey by talking to an expert.

Marketing Recruitment

Your first marketing hire is critical, tap into my experience and network, de-risk the process and enjoy the results.

Mentorship

Helping new Heads of Marketing thrive in their new roles without imposter syndrome taking over.

Michael has been a huge help to me as a new Head of Marketing, he's always happy to offer advice and act as a very insightful sounding board, talking through issues and opportunities to find the right answer, as well as recommendations for optimal execution"
Catherine Heanue
Head of Marketing, Tallarium
Our Services

Take Your Business to the next Level

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Marketing Recruitment

I'll run the entire process from understanding your company & strategy, to writing the job spec, to sourcing candidates and running the process to ensure you end up with the best possible team member.

Consultancy

In the early stages of a startup, it's easy to get pulled in all sorts of different directions. I'll help to provide clarity and ensure the foundational elements for success are in place as you start scaling your processes.

Mentorship

Not directly linked to the recruitment side, but, it is something that I'm passionate about and have done over the last few years. If I can help you in your career, help you avoid mistakes and be successful, I'd like to.

5/5
"Michael is one of the first people I turn to when I have a Marketing question or topic I'd like to debate. Sometimes there is no right answer, so it's about experimenting intelligently and talking that through which is extremely helpful"
Aviva
Growth marketer, Freelance
5/5
"Michael and I have known each other for years and both worked in the tech marketing world for a long while. If you're looking for someone who understands the core fundamentals who will also challenge you, he's your man"
Matthew Perry
Director of Marketing, BagJUmp
5/5
"Michael worked for me at HICX on our journey from 10 people to 130+ and a £30m raise. He was a crucial part of the team that achieved this as the Head of Demand Generation and I wouldn't hesitate to work together again"
Anthony Payne
CMO, HICX